Alexandra Zulkoski—
is a high-end Packaging Designer and Art Director living and working in New York, New York.
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Education—
Parsons the New School for Design, 2012
Bachelor’s Degree in Communication Design
History—
Currently
fresh
Previously
Hims & Hers
Casper
Club Monaco
Fete
Hims & Hers Triple Plump Hyaluronic Serum
2022
Background
To round out the hers skincare line, hers created a juicy, plumping hyaluronic acid serum whose packaging needed to work hard on shelf to compete in a saturated field.
Packaging Design
On-Pack Art Direction
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On-Pack Art Direction
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![](https://freight.cargo.site/t/original/i/c15fddf68ae78676ea34e7c702e629ceeadd965874042d9334ce505dd7648da2/HERS_SERUM_FLATLAY_SIDE-1-TRANSPARENT-W_-SHADOW.png)
![](https://freight.cargo.site/t/original/i/9664e17e5e9e7565441968ae05b885fdd81ab2a8fd27427644993b30e0748b64/HERS_SERUM_FLATLAY_SIDE-2-TRANSPARENT-W_-SHADOW.png)
![](https://freight.cargo.site/t/original/i/3e29ab3c4eed46efd2f526319ad7947001580ea21ec0e954c8e992d8352740bf/HERS_SERUM_FLATLAY_FRONT-TRANSPARENT-W_-SHADOW.png)
![](https://freight.cargo.site/t/original/i/1e84a333946a7bf80a06321efd6ae504cd978d29eb0429d46da3418048f1cf13/Hers_Serum_Inhand_Setup5_0040.jpg)
![](https://freight.cargo.site/t/original/i/8fd3a31782ecd7026be5fd5e4f8f500128124d63af501f933bb24acb8c9dfefb/Hers_Serum_Inhand_Setup4_0038.jpg)
![](https://freight.cargo.site/t/original/i/714eccbbbcdf7535d7152e3fbedc9541e29dd916faa86da5045f8c910c263ef6/HERS_SERUM_FLATLAY_BACK-TRANSPARENT-W_-SHADOW.png)
![](https://freight.cargo.site/t/original/i/b5d0e50a4af34d82ad13ea8756a6bb8ad92b49835140d5cc1116b51a1054c41a/HERS_SERUM_FLATLAY_FRONT_NOCAP-TRANSPARENT-W_-SHADOW.png)
Hims & Hers Volumizing Shampoo and Conditioner
2022
Background
To expand their hair care line, hims & hers formulated two sets of shampoo and conditioner that deliver revolutionary volume.
Packaging Design
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![](https://freight.cargo.site/t/original/i/de96c657e9b0c38e826e87a1511e30d25560b8bc6f86dba0b01c13a47650a165/Hers_Group_Balloon_0635.jpg)
![](https://freight.cargo.site/t/original/i/957053b41b4cf02ef221f551ce4c44477c17bf42c373e5520fade1e5f48fee37/Hers_Image_02_0702.jpg)
![](https://freight.cargo.site/t/original/i/005a1f857d00e7e626d4ad0e8f3eba3993c77407bf28121b35a4628b534d4fb3/Hers_Image_05_0375.jpg)
![](https://freight.cargo.site/t/original/i/7d5f5de0b8a817c4232c5d241c0633f0671ebda3d59411adb768dbcb234d0529/Hims_Group_Balloon_0846.jpg)
![](https://freight.cargo.site/t/original/i/b8ce655c924a06b37d750f03275fa3b56b343296aea46b7d8d49e8a20ddbcc7e/Hims_Image_09_1795.jpg)
![](https://freight.cargo.site/t/original/i/af6f0eda9d22661275d1a66f9689e6f18545c3d5b371c50a5385c23beae841d5/Hims_Image_05_2111.jpg)