https://alexandra-zulkoski.com Alexandra Zulkoski Sat, 06 Jan 2024 02:14:14 +0000 https://alexandra-zulkoski.com en https://alexandra-zulkoski.com/Intro Tue, 24 Sep 2019 14:29:58 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/Intro Alexandra Zulkoski— is a high-end Packaging Designer and Art Director living and working in New York, New York.︎ Education— Parsons the New School for Design, 2012 Bachelor’s Degree in Communication Design History— Currently fresh Previously Hims &amp; Hers Casper Club Monaco Fete https://alexandra-zulkoski.com/h-h-hyaluronic-serum-intro Sat, 06 Jan 2024 02:11:18 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/h-h-hyaluronic-serum-intro Hims &amp; Hers Triple Plump Hyaluronic Serum 2022 Background To round out the hers skincare line, hers created a juicy, plumping hyaluronic acid serum whose packaging needed to work hard on shelf to compete in a saturated field.&nbsp; https://alexandra-zulkoski.com/h-h-hyaluronic-serum Sat, 06 Jan 2024 02:14:14 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/h-h-hyaluronic-serum Packaging Design On-Pack Art Direction︎ <img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/c15fddf68ae78676ea34e7c702e629ceeadd965874042d9334ce505dd7648da2/HERS_SERUM_FLATLAY_SIDE-1-TRANSPARENT-W_-SHADOW.png" data-mid="200901508" border="0" src="https://freight.cargo.site/w/1000/i/c15fddf68ae78676ea34e7c702e629ceeadd965874042d9334ce505dd7648da2/HERS_SERUM_FLATLAY_SIDE-1-TRANSPARENT-W_-SHADOW.png" /> <img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/9664e17e5e9e7565441968ae05b885fdd81ab2a8fd27427644993b30e0748b64/HERS_SERUM_FLATLAY_SIDE-2-TRANSPARENT-W_-SHADOW.png" data-mid="200901376" border="0" src="https://freight.cargo.site/w/1000/i/9664e17e5e9e7565441968ae05b885fdd81ab2a8fd27427644993b30e0748b64/HERS_SERUM_FLATLAY_SIDE-2-TRANSPARENT-W_-SHADOW.png" /> <img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/3e29ab3c4eed46efd2f526319ad7947001580ea21ec0e954c8e992d8352740bf/HERS_SERUM_FLATLAY_FRONT-TRANSPARENT-W_-SHADOW.png" data-mid="200901374" border="0" src="https://freight.cargo.site/w/1000/i/3e29ab3c4eed46efd2f526319ad7947001580ea21ec0e954c8e992d8352740bf/HERS_SERUM_FLATLAY_FRONT-TRANSPARENT-W_-SHADOW.png" /> <img width="8736" height="11648" width_o="8736" height_o="11648" data-src="https://freight.cargo.site/t/original/i/1e84a333946a7bf80a06321efd6ae504cd978d29eb0429d46da3418048f1cf13/Hers_Serum_Inhand_Setup5_0040.jpg" data-mid="200901265" border="0" src="https://freight.cargo.site/w/1000/i/1e84a333946a7bf80a06321efd6ae504cd978d29eb0429d46da3418048f1cf13/Hers_Serum_Inhand_Setup5_0040.jpg" /> <img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/8fd3a31782ecd7026be5fd5e4f8f500128124d63af501f933bb24acb8c9dfefb/Hers_Serum_Inhand_Setup4_0038.jpg" data-mid="200901590" border="0" src="https://freight.cargo.site/w/1000/i/8fd3a31782ecd7026be5fd5e4f8f500128124d63af501f933bb24acb8c9dfefb/Hers_Serum_Inhand_Setup4_0038.jpg" /> <img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/714eccbbbcdf7535d7152e3fbedc9541e29dd916faa86da5045f8c910c263ef6/HERS_SERUM_FLATLAY_BACK-TRANSPARENT-W_-SHADOW.png" data-mid="200901372" border="0" src="https://freight.cargo.site/w/1000/i/714eccbbbcdf7535d7152e3fbedc9541e29dd916faa86da5045f8c910c263ef6/HERS_SERUM_FLATLAY_BACK-TRANSPARENT-W_-SHADOW.png" /> <img width="1800" height="2400" width_o="1800" height_o="2400" data-src="https://freight.cargo.site/t/original/i/b5d0e50a4af34d82ad13ea8756a6bb8ad92b49835140d5cc1116b51a1054c41a/HERS_SERUM_FLATLAY_FRONT_NOCAP-TRANSPARENT-W_-SHADOW.png" data-mid="200901373" border="0" src="https://freight.cargo.site/w/1000/i/b5d0e50a4af34d82ad13ea8756a6bb8ad92b49835140d5cc1116b51a1054c41a/HERS_SERUM_FLATLAY_FRONT_NOCAP-TRANSPARENT-W_-SHADOW.png" /> https://alexandra-zulkoski.com/h-h-Volumizing-Hair-Intro Thu, 19 Jan 2023 15:28:22 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/h-h-Volumizing-Hair-Intro Hims &amp; Hers Volumizing Shampoo and Conditioner 2022 Background To expand their hair care line, hims &amp; hers formulated two sets of shampoo and conditioner that deliver revolutionary volume. https://alexandra-zulkoski.com/h-h-Volumizing-Hair Thu, 19 Jan 2023 15:29:00 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/h-h-Volumizing-Hair Packaging Design︎ <img width="1867" height="2800" width_o="1867" height_o="2800" data-src="https://freight.cargo.site/t/original/i/de96c657e9b0c38e826e87a1511e30d25560b8bc6f86dba0b01c13a47650a165/Hers_Group_Balloon_0635.jpg" data-mid="165278619" border="0" src="https://freight.cargo.site/w/1000/i/de96c657e9b0c38e826e87a1511e30d25560b8bc6f86dba0b01c13a47650a165/Hers_Group_Balloon_0635.jpg" /> <img width="2100" height="2800" width_o="2100" height_o="2800" data-src="https://freight.cargo.site/t/original/i/957053b41b4cf02ef221f551ce4c44477c17bf42c373e5520fade1e5f48fee37/Hers_Image_02_0702.jpg" data-mid="165278620" border="0" src="https://freight.cargo.site/w/1000/i/957053b41b4cf02ef221f551ce4c44477c17bf42c373e5520fade1e5f48fee37/Hers_Image_02_0702.jpg" /> <img width="2100" height="2800" width_o="2100" height_o="2800" data-src="https://freight.cargo.site/t/original/i/005a1f857d00e7e626d4ad0e8f3eba3993c77407bf28121b35a4628b534d4fb3/Hers_Image_05_0375.jpg" data-mid="165278627" border="0" src="https://freight.cargo.site/w/1000/i/005a1f857d00e7e626d4ad0e8f3eba3993c77407bf28121b35a4628b534d4fb3/Hers_Image_05_0375.jpg" /> <img width="1867" height="2800" width_o="1867" height_o="2800" data-src="https://freight.cargo.site/t/original/i/7d5f5de0b8a817c4232c5d241c0633f0671ebda3d59411adb768dbcb234d0529/Hims_Group_Balloon_0846.jpg" data-mid="165278621" border="0" src="https://freight.cargo.site/w/1000/i/7d5f5de0b8a817c4232c5d241c0633f0671ebda3d59411adb768dbcb234d0529/Hims_Group_Balloon_0846.jpg" /> <img width="2100" height="2800" width_o="2100" height_o="2800" data-src="https://freight.cargo.site/t/original/i/b8ce655c924a06b37d750f03275fa3b56b343296aea46b7d8d49e8a20ddbcc7e/Hims_Image_09_1795.jpg" data-mid="165278622" border="0" src="https://freight.cargo.site/w/1000/i/b8ce655c924a06b37d750f03275fa3b56b343296aea46b7d8d49e8a20ddbcc7e/Hims_Image_09_1795.jpg" /> <img width="2100" height="2800" width_o="2100" height_o="2800" data-src="https://freight.cargo.site/t/original/i/af6f0eda9d22661275d1a66f9689e6f18545c3d5b371c50a5385c23beae841d5/Hims_Image_05_2111.jpg" data-mid="165278660" border="0" src="https://freight.cargo.site/w/1000/i/af6f0eda9d22661275d1a66f9689e6f18545c3d5b371c50a5385c23beae841d5/Hims_Image_05_2111.jpg" /> https://alexandra-zulkoski.com/hims-constriction-bands-intro Tue, 21 Feb 2023 17:42:22 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/hims-constriction-bands-intro Hims Constriction Bands 2022 Background Focusing on male pleasure, hims created a set of two constriction bands (known less professionally as cock rings) that would be tempting on shelf while not losing the science-backed credibility of the brand. https://alexandra-zulkoski.com/hims-constriction-bands Tue, 21 Feb 2023 17:45:25 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/hims-constriction-bands Packaging Design On-Pack Art Direction︎ <img width="5400" height="3600" width_o="5400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/03e2d0a349504dc7f45f52a0144e4103f13317fac345016b5f1de5be176bea40/230116_HIMS_CB_STILLS_SHOT_01_0032.jpg" data-mid="169202608" border="0" src="https://freight.cargo.site/w/1000/i/03e2d0a349504dc7f45f52a0144e4103f13317fac345016b5f1de5be176bea40/230116_HIMS_CB_STILLS_SHOT_01_0032.jpg" /> <img width="1200" height="1800" width_o="1200" height_o="1800" data-src="https://freight.cargo.site/t/original/i/b16c9da7514ab9a3bebdda7d26cb9df3aca680169507c73bcb6c73e81c11ce17/230116_HIMS_CB_TALENT_SHOT_08_0484.jpg" data-mid="169213232" border="0" src="https://freight.cargo.site/w/1000/i/b16c9da7514ab9a3bebdda7d26cb9df3aca680169507c73bcb6c73e81c11ce17/230116_HIMS_CB_TALENT_SHOT_08_0484.jpg" /> <img width="576" height="864" width_o="576" height_o="864" data-src="https://freight.cargo.site/t/original/i/02fe8e5eed70ef85d47284cf16c5940a7ae1686063539c43c946667b7d53b374/230116_HIMS_CB_STILLS_SHOT_03_0330.jpg" data-mid="169213032" border="0" src="https://freight.cargo.site/w/576/i/02fe8e5eed70ef85d47284cf16c5940a7ae1686063539c43c946667b7d53b374/230116_HIMS_CB_STILLS_SHOT_03_0330.jpg" /> <img width="3600" height="3600" width_o="3600" height_o="3600" data-src="https://freight.cargo.site/t/original/i/e8b47a4ca373205925537602b415bce9a901559e8bdad30b0f5d06789346605a/CONSTRICTION-BANDS-GROUP.png" data-mid="169212639" border="0" src="https://freight.cargo.site/w/1000/i/e8b47a4ca373205925537602b415bce9a901559e8bdad30b0f5d06789346605a/CONSTRICTION-BANDS-GROUP.png" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/04d722f898e6c4720625d723cd132e7aefb17685215da4fdecea02515b56d892/CONSTRICTIONBANDSBOX_A_SIDE-1.png" data-mid="169213540" border="0" src="https://freight.cargo.site/w/1000/i/04d722f898e6c4720625d723cd132e7aefb17685215da4fdecea02515b56d892/CONSTRICTIONBANDSBOX_A_SIDE-1.png" /> <img width="6298" height="6298" width_o="6298" height_o="6298" data-src="https://freight.cargo.site/t/original/i/ec2172dce44b24820fc0a0b6782a3a426c95e01d7c5420537c50374dcab8a68c/CONSTRICTIONBANDSBOX_A_FRONT.png" data-mid="169202648" border="0" src="https://freight.cargo.site/w/1000/i/ec2172dce44b24820fc0a0b6782a3a426c95e01d7c5420537c50374dcab8a68c/CONSTRICTIONBANDSBOX_A_FRONT.png" /> <img width="1800" height="1800" width_o="1800" height_o="1800" data-src="https://freight.cargo.site/t/original/i/6e05cb061fa1b5759a6d53a97d57039b88a45c5d612caec9f39edf7d3116a878/CONSTRICTIONBANDSBOX_A_SIDE-2.png" data-mid="169213541" border="0" src="https://freight.cargo.site/w/1000/i/6e05cb061fa1b5759a6d53a97d57039b88a45c5d612caec9f39edf7d3116a878/CONSTRICTIONBANDSBOX_A_SIDE-2.png" /> <img width="6298" height="6298" width_o="6298" height_o="6298" data-src="https://freight.cargo.site/t/original/i/f336d41bae5a9917221619200e0e1c3bbe133e3da1d656a18a73ba9c61aebd9c/CONSTRICTIONBANDSBOX_A_BACK.png" data-mid="169203042" border="0" src="https://freight.cargo.site/w/1000/i/f336d41bae5a9917221619200e0e1c3bbe133e3da1d656a18a73ba9c61aebd9c/CONSTRICTIONBANDSBOX_A_BACK.png" /> https://alexandra-zulkoski.com/Casper-Foam-Snow-Pillow-Shoot-Intro Fri, 13 Aug 2021 15:05:58 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/Casper-Foam-Snow-Pillow-Shoot-Intro Casper Foam+Snow Pillow Shoot 2021 Background To launch Casper’s new Foam Pillow with Snow Cooling Technology images need to be captured that accurately depicted the pillow’s squishiness, support, and cooling.&nbsp; https://alexandra-zulkoski.com/Casper-Foam-Snow-Pillow-Shoot Fri, 13 Aug 2021 15:09:11 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/Casper-Foam-Snow-Pillow-Shoot Art Direction ︎ <img width="2246" height="1448" width_o="2246" height_o="1448" data-src="https://freight.cargo.site/t/original/i/d68771f6d2cf3fe1bea79d4003bb939b5b14c48600a8da26d8777347e51e2b09/Foam-Pillow_Dusty-Rose-Hyperlite-Sheets_Low-Loft_11408_preview.jpg" data-mid="116398302" border="0" src="https://freight.cargo.site/w/1000/i/d68771f6d2cf3fe1bea79d4003bb939b5b14c48600a8da26d8777347e51e2b09/Foam-Pillow_Dusty-Rose-Hyperlite-Sheets_Low-Loft_11408_preview.jpg" /> <img width="2246" height="1448" width_o="2246" height_o="1448" data-src="https://freight.cargo.site/t/original/i/7fe5c2bf0a7660359cc7a7c696ba792851851a3ddc6c63b93d6333af746a4a8e/Foam-Pillow_Dusty-Rose-Hyperlite-Sheets_Low-Loft_11418_preview.jpg" data-mid="116398304" border="0" src="https://freight.cargo.site/w/1000/i/7fe5c2bf0a7660359cc7a7c696ba792851851a3ddc6c63b93d6333af746a4a8e/Foam-Pillow_Dusty-Rose-Hyperlite-Sheets_Low-Loft_11418_preview.jpg" /> <img width="2246" height="1448" width_o="2246" height_o="1448" data-src="https://freight.cargo.site/t/original/i/6fcee46722a4d962919b49bcb88e0a51f05f3bc669280c531a46cc78f1d39ff2/Foam-Pillow_Dusty-Rose-Hyperlite-Sheets_Mid-Loft-1_11444_preview.jpg" data-mid="116398305" border="0" src="https://freight.cargo.site/w/1000/i/6fcee46722a4d962919b49bcb88e0a51f05f3bc669280c531a46cc78f1d39ff2/Foam-Pillow_Dusty-Rose-Hyperlite-Sheets_Mid-Loft-1_11444_preview.jpg" /> <img width="2246" height="1448" width_o="2246" height_o="1448" data-src="https://freight.cargo.site/t/original/i/a848f91668159cbbb0bec9c36765de7c20cf2e9f9982a5e9cb7b8ea68ddde035/Foam-Pillow_Dusty-Rose-Hyperlite-Sheets_Mid-Loft-1_11486_preview.jpg" data-mid="116398308" border="0" src="https://freight.cargo.site/w/1000/i/a848f91668159cbbb0bec9c36765de7c20cf2e9f9982a5e9cb7b8ea68ddde035/Foam-Pillow_Dusty-Rose-Hyperlite-Sheets_Mid-Loft-1_11486_preview.jpg" /> https://alexandra-zulkoski.com/Casper-Hybrid-Pillow-Shoot-Intro Fri, 13 Aug 2021 14:46:13 +0000 Alexandra Zulkoski https://alexandra-zulkoski.com/Casper-Hybrid-Pillow-Shoot-Intro Casper Hybrid Pillow Shoot &amp; Proposed Packaging 2021 Background In advance of the update to Casper’s pillow packaging system, pillows were re-shot to highlight the emotional connection that customers feel about their bed. Pillows are often depicted as white rectangles, lacking a feeling of softness and support- this shoot aimed to rectify that.&nbsp;